Short notes on Marketing for SBI PO PART-2

B2B means – business to business

Database marketing is a direct form of marketing.

A Buyers Market means supply exceeds demands

Niche market means a specified market for the target group.

HNI marketing means High Networth Individual.

Relationship marketing is useful for cross-selling of products.

Good public relations indicate

• Improved marketing skills
• Improved brand image
• Improved customer service

Marketing functions includes

• Designing new products
• Advertisements
• Publicity
• After sales service

Effective selling skills depends on

• Effective lead generation
• Sales call planning
• Territory allocation
• Effective communication skills

Marketing channels mean

• Delivery period
• Delivery outlets
• Delivery time
• Delivery place