Strategic marketing means decision-making process that involves the analysis of the internal capabilities and external environment of a company.
Stimulation marketing means there is no demand for the product and people are not interested in purchasing the product hence special offers are given to stimulate the people.
Synchrome marketing means irregular demand.
De-marketing means the demand for the product exceeds the supply.
Producer goods means goods which are priced high and required a few to produce other goods in the industry ex: lathe, motor etc
Consumer goods are required in large number and directly used by the consumer.
Derived goods mean the demand for the product is derived from the demand for other products ex: the selling of stabilizer depends upon the selling of TV’s and refrigerator.
The client of an advertising agency is called Customer.
CRM means Customer Relationship Management.
Segmentation of consumer market is based on consumer characteristics and consumer responses.
Stimulation marketing means there is no demand for the product and people are not interested in purchasing the product hence special offers are given to stimulate the people.
Synchrome marketing means irregular demand.
De-marketing means the demand for the product exceeds the supply.
Producer goods means goods which are priced high and required a few to produce other goods in the industry ex: lathe, motor etc
Consumer goods are required in large number and directly used by the consumer.
Derived goods mean the demand for the product is derived from the demand for other products ex: the selling of stabilizer depends upon the selling of TV’s and refrigerator.
The client of an advertising agency is called Customer.
CRM means Customer Relationship Management.
Segmentation of consumer market is based on consumer characteristics and consumer responses.
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